Your technology stack should help you get more done, not make your administrative work harder. Integrating your digital tools with your website gets rid of the problems that come up between them, which can lead to big improvements in accuracy, efficiency, and marketing power.
Your advertising is working, leads are flowing in, and you’ve spent yet another hour copying leads from your website into your CRM by hand. This is time you will never get back. Your business uses industry leading software for accounting, marketing, and sales.
But if they don’t talk to each other, your website will be like a digital island, and you will be the one who has to row data back and forth. Not only is this manual work boring, but it also slows down growth and leads to expensive mistakes. At Perth Website Studio we can connect your systems without requiring your touch-typing. We turn your website from a simple brochure into the hub of your whole business, with everything working together automatically.
Is Your Software Doing What You Want It To Do, Or Are You Doing What It Wants You To Do?
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Get Rid Of Mistakes That Cost Money And Time
When a team member has to type a customer’s information from one system to another by hand, there is a chance of typos, mistakes, and missing information. If you have the wrong email address, you will lose a lead. If you mistype the invoice number, the payment will be late. Integrating automation gets rid of human error and gives teams dozens of hours of valuable time each month to work on high-value, revenue-generating tasks.
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Create A Single Source Of True Data
Which one is right when your website data and your CRM data are not the same? When systems aren’t connected, they give you confusing and unreliable information that makes it impossible to make smart business decisions. We connect your platforms so that they all point to the same, trustworthy source of truth. The information automatically goes where it needs to when a customer updates their information or makes a purchase.
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Boost Your Sales And Marketing Efforts
In sales, speed is very important. An integration can make sure that when a potential customer fills out a form on your website, their information is automatically added to your CRM and they are automatically added to a marketing automation sequence. This timely and relevant follow-up can greatly improve the rate at which leads turn into customers and make the customer experience smooth from the very first contact.
How We Methodically Integrate APIs
To connect important business systems, you need a process that is both accurate and safe. We make sure your data flows smoothly and safely by replacing guesswork with careful planning and expert execution.
Finding Out and Mapping Out The Workflow
First, we learn about your business. We look at how your current workflows work, find the places where data needs to be entered by hand, and make sure we know exactly what information needs to move between which systems. This makes sure that our technical solution really does solve a business problem.
Technical Scoping and Designing Solutions
Our integration experts go deep into the technical documentation (APIs) for your software platforms. We plan for every possible scenario and data-handling rule when we build the strongest, safest, and most scalable architecture to connect your systems.
Development and Safe Implementation
The developers at Perth Website Studio write the custom code that makes the integration work. We have strict security rules in place to make sure that all data sent between your systems is encrypted and safe.
Strict Testing and Verification
We tested the integration before it went live. We do a lot of tests in real-life situations to make sure that data flows correctly, triggers fire correctly, and the connection stays stable and reliable even when things get tough. We don’t launch until everything is just right.
Common Website Connections We Build
We can make a safe connection between your website and almost any modern business software that has an API. We know a lot about a lot of platforms that are common in Australian businesses:
- CRM Integrations: Easily sync leads and customer data with platforms like Salesforce, HubSpot, Zoho CRM, Keap, and ActiveCampaign.
- Integrations with accounting software: Automatically create invoices and customers in Xero, MYOB, and QuickBooks from sales on your website.
- Email Marketing Integrations: With Mailchimp, Campaign Monitor, and Klaviyo, you can add new contacts to your lists and start automated campaigns.
- E-commerce & Shipping Integrations: Link your WooCommerce store to Australia Post eParcel, Sendle, Shippit, and other shipping and logistics services.
- Integrations with Booking and Scheduling Systems: Connect your website forms to Calendly, Acuity Scheduling, SavvyCal, and other calendars.
- Payment Gateway Integrations: Tailored solutions for Australian payment processors like Stripe, SecurePay, Braintree, eWay, and others.
- Custom API Development: Making one-of-a-kind connections for your own software or software that is specific to your industry.
Integrations with websites:
Answers to Tour Questions
What is an API?
An API (Application Programming Interface) is like a menu at a restaurant. It gives you a list of pre-set data requests (orders) that you can make to a piece of software. You don’t need to know how the kitchen works; all you have to do is order from the menu. These “menus” tell your different software systems how to communicate with each other.
Is it safe to move data between my systems?
Yes, but only if experts build it. Security is always our top priority when integrating. We use secure, well-known protocols like OAuth and data encryption (HTTPS/SSL) to make sure that your private business and customer data is safe while it is being sent.
The software I use isn't on your list. Are you still able to connect with it?
Most likely. Most likely, if your software is a modern, cloud-based platform, it has an API that we can use. During our discovery phase, we can look into how well any platform can work with other systems and make sure it is possible.
What is the average return on investment for a website integration project?
The return on investment is significant and comes from many different places. You can figure it out directly by looking at how many hours of manual work you save each week. But the real return on investment also includes the value of getting rid of expensive data-entry mistakes, the higher conversion rate from following up on leads faster, and the long-term benefits of making better decisions with more accurate data.
Are You Ready To Start a Business That Runs Itself?
Stop being the person who holds all of your digital systems together. Instead of doing repetitive data entry, you should use your time and skills to grow your business. Every day, an investment in professional integration pays for itself by saving time, making things more accurate, and giving sales and marketing more power.
Let our experts in Perth build you a business that runs smoothly, automatically, and makes more money.