A poor user experience is only one aspect of poor performance; it’s a silent tax. It has an unstated expense. Leads, sales, and search traffic are lost with every slow second. Our job is to help your business reclaim this lost profit and stop paying those taxes.
In today’s digital landscape, a customer could be lost in a blink of an eye. Patience is a luxury one can’t afford in today’s hyper-competitive world. A physical retail store with long frustrating queues and poor service would see customers leave.
The same thing happens for slow websites. Far from being a minor annoyance, conversions are lost, search engine rankings drop, and brand reputation takes a hit. Our team of professionals at Perth Website Studio are experts who fine-tune your digital presence while optimising your website’s load times to give your business the competitive edge.
The Hidden Tax a Slow Website Charges on Every Visitor
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Recapture Lost Revenue and Conversions
Conversions can be reduced by up to 20% with just one second of delay. That’s one out of every five customers lost before they see your online store, or your lead generation form. What good is finetuned sales copy and high quality product images if your customers don’t even stick around long enough to be wowed.
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Improving your Google Ranking
The primary goal of Google is to provide a positive user experience, and speed is a vital component. Website performances are measured through its Core Web Vitals. Fast, stable and responsive websites attain higher rankings in the search engine while slow sites are penalised. The most powerful technical strategy to deploy is to optimise your website’s performance.
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Make your Company Appear Trustworthy
A professional website is fast, looks modern and is reliable. An amateur website feels slow and clunky, resulting in user frustration. Your website creates the first impression of your brand, and we ensure that this impression is of quality and competence.
Our Data-Driven Approach to Maximum Velocity
The optimisation process we employ is data-driven and a methodical deep dive into elements of your website that affect its performance. This is not guesswork, but a measurable process ensuring we deliver the results.
Audit of Performance
First we determine a baseline. Once that is done, it is followed by using a series of relevant tools to thoroughly measure all aspects of your website’s current performance, which include load times, Core Web Vitals (such as LCP, FID, and CLS), image size, and code efficiency. Any bottle necks that can potentially slow down your site will be identified and addressed.
Strategic Optimisation Plan
A prioritised action plan will be drawn up based on the audit. Significant changes that provide the most gains in speed will be outlined with explanations of the ‘what’ and ‘why’ for each recommendation.
Expert Implementation
To execute the plan, our Perth-based performance specialists go through a deep and technical process. Far beyond merely installing a plugin, we optimise images, minify code, configure advance caching, tune the database, and refine the server settings to bring out every millisecond of speed performance it can get.
Reporting
Following the implementation, we continue to test running the same audit checklist, providing you with clear before-and-after report succinctly demonstrate the concrete performance improvements.
What Our Performance Optimisation Service Includes
We examine every component of your website also known as the three pillars of website speed; including the browser (front end), backend code, and server. That could imply:
- Advanced Caching Configuration: Implementing browser, page, object, and server-level caching
- Image & Media Optimisation: Compressing images, converting them to next-gen formats (WebP), and implementing lazy loading
- Code Minification & Optimisation: Shrinking CSS, JavaScript, and HTML files and removing render-blocking resources
- Database Optimisation: Cleaning your database of bloat and ensuring efficient database queries
- Server & Hosting Environment Tuning: Recommending and configuring optimal PHP versions and server settings
- Content Delivery Network (CDN) Setup: Configuring a CDN to deliver your assets at lightning speed, no matter where your users are
- A Detailed Report on Core Web Vitals: Demonstrating measurable improvements in Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)
Website Performance:
Your Questions Answered
On my PC, the speed of my website feels fine. Is this a problem?
The internet in your office is most likely fast. Your potential customers may be in a crowded area of Perth, using outdated 4G mobile devices, with weakened signals. Instead of optimising for the best-case scenario, we optimise for all users, ensuring your website is fast for everyone.
Isn't a caching plugin sufficient to speed up my website?
Plugins are helpful, but they only address a portion of the issue. Fixes for image, code, database, and server issues are also necessary for true speed. Professional optimisation involves a holistic approach, looking out for large image formats to server configurations. One plugin cannot fully resolve these.
Will my design be altered?
Highly unlikely. In fact, it is a no is 99% of the cases. The work is focused on the website’s infrastructure and underlying code. The primary objective is to make the existing design load significantly faster.
How much quicker will it be?
It depends on the current state of your website. We want to beat Google’s performance metrics and finish in less than three seconds. The improvement is noticeable and instantaneous for the majority of sites.
Ready to Stop Losing Customers to the Back Button?
One business metric is website speed. More visitors, more conversions, and a trusted brand are all correlated with speed. An investment into the performance of your website, is a direct investment to your business profitability.
Our Perth team will help upgrade your slow and frustrating to use website into your fastest and highly effective salesperson.