After several years cultivating real estate success, dynamic partners Jonathan and Paula Alsford were ready to pen their next chapter with LISTED Estate Agents. Though their agency had thrived locally under a different brand banner, they envisioned building a modern identity from scratch – one reflecting their savvy northern Perth suburbs clientele and distinguished service offering.
Fueled by a passion for selling Perth properties with white-glove service, the husband-and-wife duo set out to develop an elite yet welcoming brand. One steeped in their journey, elevated aesthetics, and commitment to guiding clients through one of life’s most meaningful transactions – buying and selling a home. The time had come to create a real estate agency as distinct as the couple behind it.
To Jonathan and Paula, the website of their previous company was visually uninspiring, busy, hard to navigate, clunky and old-fashioned, and they were extremely limited as to the changes they could make to it. So with such a long lead-up to being able to establish their new brand, it was crucial that all online platforms represented Jonathan and Paula perfectly. With a strong brand identity and guidelines to stick to, their new website needed to communicate experience, integrity, professionalism, and confidence.
But the website couldn’t just look great – it needed to be built with the SEO foundations in place to help attract the right traffic to it, and importantly, it needed to be able to educate, inspire, and convert the website visitors into clients. A deadline was set, hopes were high, excitement was building, and it was time to get started.
A new website that focused on being “visually inspiring” with SEO and optimal user experience present in a subtle way.
Distinct user personas were established, categorised as primary (landlords seeking property management agencies and homeowners aiming to sell) and secondary (owner-occupier buyers, property investors, tenants) based on their value to LISTED.
Their specific needs and user journeys, from site arrival to inquiry submission, were meticulously defined. These insights laid the groundwork for page structure, interlinking, and tailored call-to-actions to guide each persona toward their desired actions.
This segmentation also influenced the design approach; on the homepage, sections addressing primary users held prominence higher on the page, while sections for secondary users were positioned with less emphasis further down.
Blending luxury with approachability, the LISTED Estate Agents website mirrors the couple behind it through refined design eliciting an emotional response from high-end homeowners.
A lush gold and green palette exudes prestige while full-screen lifestyle imagery immerses visitors in LISTED’s world from the moment they arrive. Striking yet minimal branded content lets striking visuals tell the brand story while conveying the premium service on offer.
A Website Smoother Than Their Sales Process
Built on an editable WordPress foundation layered with technical SEO, the new LISTED site provides value to customers through tools like a Stamp Duty Calculator and blog. Multi-step forms and filtering transform listing searches into intuitive journeys for each target buyer and renter persona.
- Responsive Design
- Built For SEO
- Dedicated User Paths
- Interactive Features
- Luxury Design
The end result was a stunning WordPress website that hit the brief, featured human-centred UX and easy customisation, and was the perfect way for LISTED Estate Agents to introduce their new brand to the world.
The client was ecstatic that after nearly a decade of planning and preparing to take the next step on their journey, their vision was finally able to be brought to life through the creation of a new, beautiful, modern, sophisticated website.