Focus Demolition

Introduction

Amara Early Learning is a brand-new, family-owned childcare centre on Princess Road in Balga. Six adventure rooms. One animal mascot per age group, from babies through to four- and five-year-olds. An onsite chef. The Reggio Emilia philosophy. A daily fee that covers meals, nappies, sunscreen, the lot.

We were tasked to build a website with the same depth as the centre itself, on the device where most of the real deciding actually happens. The result is a mobile-first build, a content-led information architecture, a brand system carried edge to edge, and a single conversion path: 9pm phone scroll to confirmed tour, every question answered on the way.

Services

Brand Strategy, UX Design, Web Design, Web Development, Content Strategy, SEO, Xplor & MyWaitList Integration

Designed for the way parents actually decide

Choosing a childcare centre is one of the biggest decisions a family makes. Most of the real deciding happens in five-minute bursts between work, naps and pickups. So the user experience is built for that reality, not against it. Room-by-room information architecture, not menu-deep. A guided enrolment flow, not a PDF maze. The heavy lifting handed off to interactive tools that double as lead capture: a CCS cost calculator, a school-readiness scorecard, and a real-cost comparison. The messiest part of childcare admin, sorted on the train home. The centre’s pipeline, filling at the same time.

A room page built for the parent

The Elephant Room belongs to toddlers, the age where everything changes by the week. Ellie Elephant leads it, and the page leans into her: a tabbed UX that splits content into three developmental themes a parent is already living, Support, Independence and Social, instead of the menu items most childcare sites default to. The copy talks to a parent like an adult. The photography backs it up. A room page that meets a family where their child is, this month and the next.

Built with room to grow

Beyond the headlines, the rest of the site does the depth. A single design system runs across educator profiles, adventure room pages and the Child Care Subsidy explainer, keeping the page hierarchy honest as the centre adds content. An FAQ library that answers. A Health & Safety overview that doesn’t dodge. Underneath, tour bookings and enrolment forms feed straight into Xplor and MyWaitList. Fast. Search-ready. Built to keep growing as the rooms fill.

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