Services:
The Client
Recognised as one of Perth’s premier buyer’s agencies Capital Property Advisory (CPA) are experts in guiding luxury home buyers, investors, and developers through their property investment journey. The client wanted to develop a high impact minimum marketable website experience which was visually appealing and could help in driving new leads from BOF marketing campaigns.

The Problem
Capital Property Advisory struggled with a digital presence that failed to reflect its strong reputation and expertise in real estate. Their website, though functional, lacked the clarity to communicate their value and missed opportunities for lead generation and brand awareness. Despite their success offline, they faced tough competition in a crowded market of luxury buyers and investors. They needed an overhaul to align their online presence with their business goals and position as Perth’s top buyer’s agency. Recognising this, they turned to Perth Website Studio to revitalise their website and elevate their brand.
The Solution
Our initial focus was enhancing the user experience for Capital Property Advisory’s new platform. We aligned business objectives with user needs through an extensive UX discovery process, ensuring a seamless journey from communication to messaging.
Building on this, we developed key user personas from client insights and research, mapping tailored messaging for each user journey stage. This approach ensured authentic brand positioning, resulting in effective calls-to-action, such as phone calls, email enquiries, and property report downloads.
This process refined the website’s information architecture, leading to high-fidelity wireframes that detailed content blocks and key modules, ensuring every interaction was meaningful and impactful.

Designing Solutions
Our approach to Capital Property Advisory’s website design focused on aligning with its brand identity and reinforcing its market position. We crafted a contemporary, understated design to highlight its content and messaging, following strict brand guidelines to ensure consistency across all elements.
Central to our strategy was user-focused design, maintaining consistent messaging and calls-to-action throughout the site. This improved navigation and user engagement by making key sections easily discoverable.

We also streamlined lead generation by integrating the site with their CRM, optimising forms and lead magnets for maximum usability, and reinforcing their commitment to exceptional service from the first touchpoint.





A Clean and Modern Website Built with 
WordPress was our platform of choice for the new Capital Property Advisory website. WordPress provided a fast, robust and scalable foundation that was easy to update and gave their marketing team opportunities to build out new content and landing pages to match their internal advertising strategy.
- Responsive Design
- Built For Lead Generation
- High-Performing
- Dedicated User Journeys
- Scalable
- CRM Connectivity
- Gated Content
- Video Playback

The Results
Through a strategic blend of UX planning, brand-focused design, and robust WordPress development, we improved Capital Property Advisory’s digital presence and produced a website for them that truly captured and communicated their spirt and success. Through our comprehensive solutions approach we boosted their marketing efforts to new heights, confirming their status as the leading buyer’s agency in Perth and resulted in a substantial increase in qualified leads. Their new website remains an asset in their marketing toolkit and provides continuous support to all their marketing campaigns.