Select Living

Introduction

Select Living is a Perth custom home builder focused on creating homes shaped around the people who live in them. As an award-winning builder with a highly personalised approach, the brand is built on custom design, lifestyle alignment, in-house expertise, and a homebuilding experience that feels more collaborative and considered than the standard project builder model.

Perth Website Studio partnered with Select Living on a full website redesign and new WordPress build as part of a broader rebrand. The goal was to create a more elevated, modern digital presence that better reflected the quality of the homes being delivered, built trust earlier in the journey, and gave prospective clients clearer pathways to explore the portfolio, understand the process, find inspiration, and enquire with confidence.

Simplifying a complex homebuilding journey

The website was restructured to make the custom home journey feel clearer, calmer and easier to navigate. Built around three key pathways – Your Style, Your Story and Your Home – the experience helps users move naturally from inspiration and ideas through to process, portfolio and enquiry, giving Select Living a stronger way to guide high-intent users through a complex decision.

A clearer path through the custom home journey

The Home Design Journey page was designed to turn a complex service into something far easier to understand. By breaking the experience into clear stages, it helps future homeowners see what happens next, understand how Select Living works, and feel more confident moving from early interest to consultation.

Designed to inspire, educate and convert

Beyond the core journey pages, the website was designed to support users at every stage of the decision process. From design inspiration and completed home showcases to helpful advice content and consistent enquiry prompts, each touchpoint works together to build trust, add value and turn the site into a stronger lead-generation tool.

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